Conversica

Disciplines

Creative Strategy
Web Design
Web Development
Video Creation
Marketing Support
Tradeshow Creative
Brand Logo

Conversica provides two-way AI driven conversational Virtual Assistants to engage customers

Brand Identity

We utilized our proven creative process to discover a new way to present Conversica to the world. The font was customized and rounded to represent the “human” side or their ai based sales assistant. The interlocking C’s represent the engaging conversation between AL (represented in blue) and real humans (represented in green). It also represents the continuous engagement aspect of Conversica’s solution.

Culture videos

We asked to capture the fantastic culture of Conversica in video. Not easy to do during a pandemic but we managed to capture the energy and spirit of Conversica.

Website 

It isn’t easy to stand out in the B2B enterprise software space. Working closely with the Conversica leadership team, we helped Conversica grow its customer base and form enterprise partnerships.

Project
Summary

  • Creative strategy and direction
  • Developed a visual brand for a new category of service. 
  • Created executive interview videos
  • Developed WordPress CMS site
  • Tradeshow support
  • Developed Brand Logo

Trade shows

IVA’s on tap was a big hit to help point out the various sales skills available. The concept was to turn the booth into an “IVA” bar.

Trade shows (early evolution)

Early in Conversica’s growth, Conversica needed to stand out at DreamForce. They bought a basic “turn-key” booth that had limited space for branding. We thought about how their solution “cherry picks” the hot leads. So that became the concept. We produced a booth that looked like a cherry stand and reinforced that Conversica sales assistant will find the cherry leads. This booth was so successful that it was noticed by the media providing show coverage. It was also noticed by DreamForce and was used in the sponsorship guide.

Project
Outcome

Working with Coupa was an electrifying career highlight—powering up their unique sales solutions for an explosive market entry! Helping such an awesome team clarify their innovative approach to new customers was nothing short of a high-speed thrill ride. It’s a rare adrenaline rush to fuel creativity for not one, but two CMOs and CEOs! Revved up by our collaboration, our creative spark still ignites Coupa’s current strategies.