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Challenge

Conversica created an Artificial Intelligence based sales assistant to help sales teams better qualify leads. They needed to take their brand logo, messaging and website to the next level. Since they were in the emerging technology space of artificial intelligence, they needed a creative partner to get them noticed and tell their story.

How we helped Conversica succeed.

Brand Identity

We utilized our proven creative process to discover a new way to present Conversica to the world. The font was customized and rounded to represent the “human” side or their ai based sales assistant. The interlocking C’s represent the engaging conversation between ai (represented in blue) and real humans (represented in green). It also represents the continuous engagement aspect of Conversica’s solution.

The new brand logo for Conversica

The new brand logo for Conversica

Conversica's ai sales assistant creates an engaging conversation with leads. So the business cards highlight the personal aspect of their solution by showing the person.

Conversica’s ai sales assistant creates an engaging conversation with leads. So the business cards highlight the personal aspect of their solution by showing the person.

The new Conversica brand really catches your eye on anything that it's applied to.  

The new Conversica brand really catches your eye on anything that it’s applied to.

 

Why video
Our approach was to feature key Conversica executives telling the story of their “why”. And also give a demonstration of how their solution engages customers with email.

Website

Working together with the Conversica marketing team, we created the website as a place to tell their unique story. The website is also the first place to demonstrate how their solutions works.

The website has continuously evolved as Conversica grows.

Trade Show

It’s tough to stand out at a trade show, because you never seem to have the budget to compete with the big guys.

For DreamForce, Conversica needed to stand out. They bought a basic “turn key” booth that had limited space for branding. We thought about how their solution “cherry picks” the hot leads. So that became the concept. We produced a booth that looked like a cherry stand and re-enforced that Conversica sales assitant will find the cherry leads. This booth was so successful that it was noticed by the media providing show coverage. It was also noticed by DreamForce and was used in the sponsorship guide.

The Conversica team as "lead cherry pickers" at DreamForce.

The Conversica team as “lead cherry pickers” at DreamForce.