Color
Track

Disciplines

Brand Positioning
Web Design
Web Development
Video Creation
Tradeshow
Collateral

ColorTrack laser technology enables Coffee Roasters to maintain a consistent roast profile for more profitability.

Using innovative coffee roast laser analysis technology, ColorTrack offers precision and repeatability of color to .01 points, with automatic adjustment for constantly changing ambient air temperature and humidity.

ColorTrack overview video.

Project
Summary

  • Creative strategy and messaging
  • Developed WordPress site for efficient updates
  • Produced, directed, and edited on-location Video to highlight unique offering
  • Tradeshow Creative
  • Social Media channel creation

Customer testimonial video.

Partner interview video.

Project
Outcome

We’re thrilled to ignite the market for ColorTrack! We’ve teamed up to craft messaging and creative concepts that spotlight their cutting-edge technology, bringing a new wave of innovation to coffee roasters globally. We helped brew up product excitement and interest to boost  sales.